Greyman Applied Intelligence
Hard business decisions are rarely black and white. The black and white decisions are easy... the organizations that succeed are the ones that embrace the grey areas, create friction and get teams to stretch their abilities.
From organizational design, talent identification, external messaging and much more on the "What We Actually Do" tab, Greyman will address your most pressing opportunities, from the inside. Win the Grey, every day!
ABOUT GREYMAN APPLIED INTELLIGENCE
This is the part of the website where consultants use words such as "strategic business consulting services" or "optimized processes to drive sustainable growth". Every consultancy says the same thing, so why are we different?
Marc, the founder of Greyman Applied Intelligence has spent 25 years in fast moving startups and big tech organizations in operational, go to market and C-Level roles. While that professional background is helpful for context, it is the real life time spent training for ultra marathons and training MMA fighters that has crafted Marc’s mindset to get shit done without excuses. Do you know how hard it is to run 100 miles in a day(ish) when you are an average runner? It takes a real respect of the challenge paired with an aggressive training plan and a ‘failure is not an option’ attitude. Apply that mindset to your business and you will help your team to move forward, improving your position every day!
We understand that your job as a senior leader is tough…really, really tough. Running companies can be lonely, but that's what we signed up for. As leaders, we have a lot of people who depend on our organizations to shelter and feed their families - that's a real, serious responsibility. You need everything going in your direction to succeed. You need somebody to immerse themself in your organization and make bold recommendations, leaving behind actionable frameworks, skills and implementation plans so your team can repeat success in the future.
Greyman AI learns and blends in to the organizations of our clients. We work on a range of high impact topics and then help to implement and manage business transformation using a hybrid of intelligence gathering and design thinking methodology. (there we go again with the consultant jargon). Most importantly, we will say the stuff that others won't because we are comfortable being uncomfortable, especially when in service of your goals.
WE DO SO MUCH STUFF!
ORGANIZATIONAL DESIGN
Businesses need to be set up for success including the right people in the right roles. We first consider the market opportunity, is your organization in growth mode or protect the core. We look at the existing market, your product development cycle, greenfield and assess your current and future opportunity to help work out an org design that will match the growth stage and budgetary constraints relevant to your company. Finally, we advise on compensation models that will encourage the right behaviors and reward team members for driving value to the company and to your clients.
BUILD TEAMS,
NOT ONLY EXECUTIVES
Many executive coaches focus on building high power leaders. But what is the value of a single leader without a team to support to build greatness, together. Our approach is to help leaders identify the key contributors for their team and learn how to function as a complete organization with relationships based on trust and shared objectives. We help leaders develop teams by understanding the organizational needs, how each person can contribute to those needs and the gaps that need to be addressed. Moreover, clear communication processes and aligned objectives need to be put in place for any team to succeed.
GO TO MARKET MESSAGING
As business changes, your product matures and your competition creates new threats, revising your positioning, messaging and value proposition needs to be a priority. Often, successful organizations have found their success from selling a good product to a single marker. But when they try to expand their market or offering, their messaging looks like an à la carte menu without any theme or focus on the recipient. We will help you define your target audiences and build both messaging and product roadmaps to address those market specific needs. We will apply industry intelligence and in some cases, deploy customer advisory boards to help inform a strong offering to your current and prospective customers.